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Latest episode of the unDUBBED podcast logo featuring the tagline “unscripted, uncensored & undeniably data” in bold, modern typography

 

In this special anniversary episode of unDUBBED, Fiona and Sarah celebrate one year of running their data consultancy, Dub Dub Data. They pull back the curtain on the real journey of entrepreneurship -from perfectionism and self-doubt to building a trusted partnership and managing clients with confidence.

The conversation dives deep into business growth, data consulting, and the personal transformations that come with leaving corporate life to build something from scratch. Fiona and Sarah share candid reflections on the early decisions that shaped their business, the power of feedback, and how open communication has helped them navigate challenges and strengthen their partnership.

They also unpack what it really takes to succeed in consultancy - from setting boundaries with clients to embracing imperfection, redefining success, and learning when to say no. Whether you’re dreaming of launching your own data consultancy or looking to refine your approach to client management and business growth, this episode is packed with practical lessons and real talk from two entrepreneurs who’ve lived it.

In this special anniversary episode of unDUBBED, Fiona and Sarah celebrate one year of running their data consultancy, Dub Dub Data. They pull back the curtain on the real journey of entrepreneurship -from perfectionism and self-doubt to building a trusted partnership and managing clients with confidence.

The conversation dives deep into business growth, data consulting, and the personal transformations that come with leaving corporate life to build something from scratch. Fiona and Sarah share candid reflections on the early decisions that shaped their business, the power of feedback, and how open communication has helped them navigate challenges and strengthen their partnership.

They also unpack what it really takes to succeed in consultancy - from setting boundaries with clients to embracing imperfection, redefining success, and learning when to say no. Whether you’re dreaming of launching your own data consultancy or looking to refine your approach to client management and business growth, this episode is packed with practical lessons and real talk from two entrepreneurs who’ve lived it.

unDUBBED Back Catalogue

D25 Strategic Career Loops Creating Value Beyond Certifications


Fiona and Sarah chat with Dr. Genevieve Hayes about how careers in data are changing. From traditional paths to strategic career loops, they explore creating value beyond technical skills, communicating effectively across teams, and embracing lifelong learning. Genevieve shares her journey from academia to industry and offers practical advice for navigating career pivots in data.


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D22 The 80/20 Rule of AI: Smarter Decisions, Faster Innovation with Craig Turrell
  

Craig Turrell, Head of AI and Design at Standard Chartered Bank, shares candid insights on navigating enterprise AI transformation, from building AI-native architecture to closing the gap between hype and adoption. He explores how leadership, culture, and user-centric design shape the future of business intelligence, where generative AI and data storytelling converge.
 

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D26 One Year In: The Real Lessons Behind Building a Data Consultancy 


Join Fiona and Sarah from Dub Dub Data as they celebrate one year of building their data consultancy. From perfectionism and client management to business growth and feedback, this honest conversation reveals what it really takes to succeed in consultancy and entrepreneurship.



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D25 Strategic Career Loops: Creating Value Beyond Certifications with Genevieve Hayes
  

Fiona and Sarah chat with Dr. Genevieve Hayes about how careers in data are changing. From traditional paths to strategic career loops, they explore creating value beyond technical skills, communicating effectively across teams, and embracing lifelong learning. Genevieve shares her journey from academia to industry and offers practical advice for navigating career pivots in data.

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D24 Why Founders Say No A$$hole Policy Works + Other Startup Lessons - Hosted by Matthew Miller

In this unDUBBED episode, Matthew Miller, VP of Product Management at Salesforce, flips the script and interviews Dub Dub Data co-founders Fiona Crocker and Sarah Burnett. Together, they unpack the realities of entrepreneurship, culture, and the evolving world of analytics - from startup lessons and the “no-asshole” rule to the future of Tableau and AI-driven storytelling.

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D23 Migrate Tableau Server to Cloud with Automation - Up to 10X Faster

In this unDUBBED episode, Fi and Sarah talk with Timothy Vermeiren from Biztory about how TabMove automates up to 90% of the Tableau Server to Cloud migration process - cutting weeks of work down to days. They also share how Dub Dub Data and Biztory are partnering to bring this smarter, faster migration solution to Australia, New Zealand, and Singapore.

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D22 The 80/20 Rule of AI: Smarter Decisions, Faster Innovation with Craig Turrell
  

Craig Turrell, Head of AI and Design at Standard Chartered Bank, shares candid insights on navigating enterprise AI transformation, from building AI-native architecture to closing the gap between hype and adoption. He explores how leadership, culture, and user-centric design shape the future of business intelligence, where generative AI and data storytelling converge.

 

Listen Now

D22 The 80/20 Rule of AI: Smarter Decisions, Faster Innovation with Craig Turrell
  

Craig Turrell, Head of AI and Design at Standard Chartered Bank, shares candid insights on navigating enterprise AI transformation, from building AI-native architecture to closing the gap between hype and adoption. He explores how leadership, culture, and user-centric design shape the future of business intelligence, where generative AI and data storytelling converge.

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D18 Model Context Protocol - Querying Tableau Cloud in Claude - with Darragh Murray


Explore how AI is transforming data visualisation in this episode with Darragh Murray, where we dive into Model Context Protocol (MCP), Tableau Cloud, and how Claude can query and build interactive dashboards using natural language.




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D17 From Childhood Tales to Tableau Boardroom Wins - with Matthew Miller

Tableau’s Matthew Miller shares how data storytelling drives product strategy, leadership influence, and community connection. From childhood anecdotes to AI-enhanced analytics and behind-the-scenes insights from Devs on Stage, he reveals how understanding your audience and using narrative techniques can transform the impact of your data.

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D16 Data Disasters, AI Anxiety and Consulting Gold with Chris and Carl

Join data experts Chris Love and Carl Allchin explore the Consultant’s Toolkit for the Modern Analyst. They discuss their journeys into consulting, the evolution of tools like Tableau, the rise of AI, and the critical role of curiosity, communication, and learning from data failures.



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D15 Future Proof Your Data Career - AI, Soft Skills & Growth Tips with Andy Kriebel & Eva Murray

Eva Murray and Andy Kriebel dive into what it really takes to future-proof your data career -from soft skills and AI to empathy and mentoring. They share how to stay sharp, stay relevant, and invest in people.

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D14 Tableau Iron Viz Journey: Win or Learn, You Can't Lose with Kathryn McCrindle

Kathryn McCrindle, 2025 Tableau Iron Viz finalist, shares her journey from feedback and iteration to community and competition. Kathryn unpacks what it really takes to grow through Iron Viz.

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D13 What Data Teams Wish Non-Tech Leaders Knew - Bridging the Gap So Data Pays Off

This episode reveals what non-data leaders need to understand to better support data teams. It explores the value of iteration, the power of strategic training, and why sharing outcomes matters more than you think + loads more! 

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D12 Tableau Conference 2025 Recap: Keynote, Devs on Stage, Iron Viz

Missed TC25? We’ve got you. In this episode, Fi and Sarah dive into Keynote observations, the Devs on Stage goodies, Iron Viz emotions, and everything else that made the virtual conference tick.

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D11 Fractional Data Leadership - A Smarter Way to Build Capability Fast

Explore how fractional consulting helps organisations scale data leadership faster. This episode dives into why agile, outcome-focused expertise is outpacing traditional hiring models.

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D10 From Invisible to Irresistible - The Power of Data Evangelism with Andy Cotgreave

Fi and Sarah chat with Tableau’s Senior Data Evangelist, Andy Cotgreave, about the art of data storytelling, lessons from Iron Viz, and how leaders can build truly data-driven cultures. Packed with insights, practical tips, and a rapid-fire finale!

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D09 Tableau Glow Ups: Design That Delivers Clarity & Adoption

Fi and Sarah launch Viz Glow Ups - transforming messy vizzes into clear, beautiful, high-impact dashboards. Featuring a live makeover, best viewed on video!

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D08 What Makes a Great Data Visualisation

Fi and Sarah break down what makes a great data viz - from clarity and chart choice to BANs, accessibility, and storytelling. Plus, quick wins to level up your dashboards.

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D07 From Rookies to Rockstars: Tableau Quest Gamifies Real Adoption

Sarah and Fiona dive into Tableau Quest - a gamified program driving real adoption, culture change, and engagement. Plus, success stories and quickfire Tableau tips.

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D06 From Dread to Drive: Coaching Data Professionals with Josh Geller

Career coach Josh Geller shares tips on standing out in data and analytics -  from AI hacks and killer CVs to networking, referrals, and resilience.

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D05 What Makes a Great Culture


Fiona & Sarah unpack what makes a great work culture -  from trust and feedback to fun, learning, and hiring for fit. A must-listen for culture builders.

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D04 What Makes a Great Leader


Sarah and Fiona unpack what makes a great leader - from compassion and coaching to risk-taking and embracing neurodiversity. Real stories, real lessons.

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D03 2024 Reflections & 2025 Ambitions: Dub Dub Roar into the New Year

Sarah and Fiona wrap up 2024 with honest reflections on team culture, performance reviews, and growing a business. Using the Rose-Thorn-Bud method, they set bold goals for 2025.

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D02 Paid to Pivot: Maximising Your Redundancy

Fiona and Sarah get real about redundancy - from shock to strategy. Hear their personal stories, recovery tips, and how the SEEDS approach can help you turn setbacks into growth.

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D01 Disrupting the Data Game from Day One

From corporate life to data entrepreneurship - Fiona and Sarah share their journey launching dub dub data, building community, and creating a marketplace to connect data professionals with opportunities.

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