Why do so many talented professionals struggle to communicate their impact and value? In this episode of unDUBBED, Fiona and Sarah are joined by leadership coach Sharon Lim to unpack one of the biggest non-technical challenges facing professionals today: articulating your communication, impact, and value.
After polling their community, 38% said their biggest struggle isn’t technical skill – it’s getting others to understand what they do and why it matters. Together, they explore: * Why smart, analytical professionals often overthink communication * How storytelling increases influence and connection * The power of radical candor in leadership and advocacy * How to influence without authority * Why self-management is foundational to communication * How LEGO Serious Play unlocks creativity and strategic clarity * The importance of listening for the “2% truth”
This episode blends coaching, leadership psychology, practical influence techniques, and real-world workplace dynamics to help you communicate your value with clarity and confidence. If you want to increase your influence, strengthen your leadership presence, and articulate your impact without dumbing down your expertise – this episode is essential listening.
In this special anniversary episode of unDUBBED, Fiona and Sarah celebrate one year of running their data consultancy, Dub Dub Data. They pull back the curtain on the real journey of entrepreneurship -from perfectionism and self-doubt to building a trusted partnership and managing clients with confidence.
The conversation dives deep into business growth, data consulting, and the personal transformations that come with leaving corporate life to build something from scratch. Fiona and Sarah share candid reflections on the early decisions that shaped their business, the power of feedback, and how open communication has helped them navigate challenges and strengthen their partnership.
They also unpack what it really takes to succeed in consultancy - from setting boundaries with clients to embracing imperfection, redefining success, and learning when to say no. Whether you’re dreaming of launching your own data consultancy or looking to refine your approach to client management and business growth, this episode is packed with practical lessons and real talk from two entrepreneurs who’ve lived it.
unDUBBED Back Catalogue
D33 38% of People Can’t Communicate Their Value – Here’s How to Fix It with Sharon Lim
Why do so many talented professionals struggle to communicate their value? We unpack how to influence without authority, build trust, use storytelling effectively, and apply radical candor to advocate for your work. Practical tools, powerful mindset shifts, and real leadership communication strategies.
D32 The Flerlage Twins on 10 Years, 451 Blog Posts & Why They're Not Stopping
Ken and Kevin Flerlage have spent a decade empowering the Tableau community through 450+ blog posts, innovative techniques, and accessible teaching. This episode celebrates their impact, explores the intersection of design and maths in visualisation, and looks ahead to AI's role in analytics.
D31 How to Run a Workshop That Doesn’t Suck (Facilitation Tips That Work)
Learn what makes workshops actually work. A great workshop is an outcome, not an event: clear purpose, clear value, active participation, and a focused agenda that isn’t overstuffed or vague. Learn why flexibility beats rigid agendas, and how to run inclusive sessions where many voices are heard.Â
D30 Tableau Next & Data360: Why Salesforce Customers Should Pay Attention
Sarah and Fiona are joined by Kirk Munroe, to explore the evolution of Tableau inside the Salesforce ecosystem. Together they unpack why Data360 is such a critical capability for organisations struggling with fragmented customer data, and how the shift from Tableau Classic to Tableau Next creates new opportunities for more connected, meaningful analytics.
D29 Tableau IronViz Secrets: Storytelling, Colour Theory and Cultural Connections (Part 2)
We sit down with four standout data viz designers from the Tableau community: Brian Moore, Varun Jain, Kinsey Miller and Louis Yu. We explore how they use AI tools for data collection, build custom colour palettes, apply thoughtful typography, and craft narratives that turn raw data into immersive visual experiences. Â
D28 Tableau IronViz Secrets: Storytelling, Colour Theory and Cultural Connections (Part 1)
Explore how IronViz creators like Kevin Wee, Heather Cox, Ann Pregler, and Kimly Scott use storytelling, colour theory, cultural influences, and design techniques to transform food-themed datasets into powerful data visualisations for their Iron Viz Feeder Comp submissions.  Â
 Sarah and Fiona explore how Tableau’s new four-layer architecture, enhanced semantic layer, and emerging agentic analytics are transforming how teams access and act on data. They share practical hackathon examples showing how continuous analytics, transparency, and collaboration help organisations move from static reporting to an adaptive, insight-driven culture.
D26 One Year In: The Real Lessons Behind Building a Data ConsultancyÂ
Join Fiona and Sarah from Dub Dub Data as they celebrate one year of building their data consultancy. From perfectionism and client management to business growth and feedback, this honest conversation reveals what it really takes to succeed in consultancy and entrepreneurship.
D25 Strategic Career Loops: Creating Value Beyond Certifications with Genevieve Hayes
Fiona and Sarah chat with Dr. Genevieve Hayes about how careers in data are changing. From traditional paths to strategic career loops, they explore creating value beyond technical skills, communicating effectively across teams, and embracing lifelong learning. Genevieve shares her journey from academia to industry and offers practical advice for navigating career pivots in data.
D24 Why Founders Say No A$$hole Policy Works + Other Startup Lessons - Hosted by Matthew Miller
In this unDUBBED episode, Matthew Miller, VP of Product Management at Salesforce, flips the script and interviews Dub Dub Data co-founders Fiona Crocker and Sarah Burnett. Together, they unpack the realities of entrepreneurship, culture, and the evolving world of analytics - from startup lessons and the “no-asshole” rule to the future of Tableau and AI-driven storytelling.
D23 Migrate Tableau Server to Cloud with Automation - Up to 10X Faster
In this unDUBBED episode, Fi and Sarah talk with Timothy Vermeiren from Biztory about how TabMove automates up to 90% of the Tableau Server to Cloud migration process - cutting weeks of work down to days. They also share how Dub Dub Data and Biztory are partnering to bring this smarter, faster migration solution to Australia, New Zealand, and Singapore.
D22 The 80/20 Rule of AI: Smarter Decisions, Faster Innovation with Craig Turrell
In this episode of UnDUBBED, hosts Sarah Burnett and Fiona Crocker sit down with Craig Turrell, to unpack the realities of enterprise AI transformation. From the concept of AI native architecture to the gap between AI hype and real-world adoption, Craig shares hard-won insights from decades at the cutting edge of AI, machine learning, and data science.
D21 AI Anxiety & Human Psychology - with Dr Mark Powell
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Dr Mark Powell explores how AI is less about replacing us and more about reflecting us – our mindsets, fears, and opportunities. By embracing authenticity, accountability, and a growth mindset, we can harness AI as a catalyst for creativity, leadership, and lasting change.
D20 Neurodiversity & ADHD in the Workplace: Insights for Managers & TeamsÂ
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Brian Tancock, Partner at Neurodiverse You, shares his journey from international banking to neurodiversity advocacy, using his experience with ADHD to highlight workplace barriers and solutions. He offers practical strategies for inclusive leadership, supportive cultures, and adapting recruitment to unlock the potential of neurodiverse minds.
D19 How to Build Confidence with Data – Essential Data Skills for Everyone - with Dr Selena Fisk  Â
Dr Selena Fisk shares how to overcome data anxiety, build confidence with numbers, and strengthen data literacy to support informed decision-making at all levels. She highlights the role of curiosity, data storytelling, and bias awareness in making insights accessible, trusted, and actionable across organisations.
D18 Model Context Protocol - Querying Tableau Cloud in Claude - with Darragh Murray
Explore how AI is transforming data visualisation in this episode with Darragh Murray, where we dive into Model Context Protocol (MCP), Tableau Cloud, and how Claude can query and build interactive dashboards using natural language.
D17 From Childhood Tales to Tableau Boardroom Wins - with Matthew Miller
Tableau’s Matthew Miller shares how data storytelling drives product strategy, leadership influence, and community connection. From childhood anecdotes to AI-enhanced analytics and behind-the-scenes insights from Devs on Stage, he reveals how understanding your audience and using narrative techniques can transform the impact of your data.
D16 Data Disasters, AI Anxiety and Consulting Gold with Chris and Carl
Join data experts Chris Love and Carl Allchin explore the Consultant’s Toolkit for the Modern Analyst. They discuss their journeys into consulting, the evolution of tools like Tableau, the rise of AI, and the critical role of curiosity, communication, and learning from data failures.
D15 Future Proof Your Data Career - AI, Soft Skills & Growth Tips with Andy Kriebel & Eva Murray
Eva Murray and Andy Kriebel dive into what it really takes to future-proof your data career -from soft skills and AI to empathy and mentoring. They share how to stay sharp, stay relevant, and invest in people.
D14 Tableau Iron Viz Journey: Win or Learn, You Can't Lose with Kathryn McCrindle
Kathryn McCrindle, 2025 Tableau Iron Viz finalist, shares her journey from feedback and iteration to community and competition. Kathryn unpacks what it really takes to grow through Iron Viz.
D13 What Data Teams Wish Non-Tech Leaders Knew - Bridging the Gap So Data Pays Off
This episode reveals what non-data leaders need to understand to better support data teams. It explores the value of iteration, the power of strategic training, and why sharing outcomes matters more than you think + loads more!Â
D12 Tableau Conference 2025 Recap: Keynote, Devs on Stage, Iron Viz
Missed TC25? We’ve got you. In this episode, Fi and Sarah dive into Keynote observations, the Devs on Stage goodies, Iron Viz emotions, and everything else that made the virtual conference tick.
D11 Fractional Data Leadership - A Smarter Way to Build Capability Fast
Explore how fractional consulting helps organisations scale data leadership faster. This episode dives into why agile, outcome-focused expertise is outpacing traditional hiring models.
D10 From Invisible to Irresistible - The Power of Data Evangelism with Andy Cotgreave
Fi and Sarah chat with Tableau’s Senior Data Evangelist, Andy Cotgreave, about the art of data storytelling, lessons from Iron Viz, and how leaders can build truly data-driven cultures. Packed with insights, practical tips, and a rapid-fire finale!
D09 Tableau Glow Ups: Design That Delivers Clarity & Adoption
Fi and Sarah launch Viz Glow Ups - transforming messy vizzes into clear, beautiful, high-impact dashboards. Featuring a live makeover, best viewed on video!
Fi and Sarah break down what makes a great data viz - from clarity and chart choice to BANs, accessibility, and storytelling. Plus, quick wins to level up your dashboards.
D07 From Rookies to Rockstars: Tableau Quest Gamifies Real Adoption
Sarah and Fiona dive into Tableau Quest - a gamified program driving real adoption, culture change, and engagement. Plus, success stories and quickfire Tableau tips.
Fiona & Sarah unpack what makes a great work culture -Â from trust and feedback to fun, learning, and hiring for fit. A must-listen for culture builders.
Sarah and Fiona unpack what makes a great leader - from compassion and coaching to risk-taking and embracing neurodiversity. Real stories, real lessons.
D03 2024 Reflections & 2025 Ambitions: Dub Dub Roar into the New Year
Sarah and Fiona wrap up 2024 with honest reflections on team culture, performance reviews, and growing a business. Using the Rose-Thorn-Bud method, they set bold goals for 2025.
Fiona and Sarah get real about redundancy - from shock to strategy. Hear their personal stories, recovery tips, and how the SEEDS approach can help you turn setbacks into growth.
From corporate life to data entrepreneurship - Fiona and Sarah share their journey launching dub dub data, building community, and creating a marketplace to connect data professionals with opportunities.